European food safety regulators have since labeled titanium dioxide as no longer safe for human consumption, due to its potential toxicity. 

Relative to a lot of other things that people should be concerned about, titanium dioxide in my mind, is really low on the list. I would be more worried about some substitutes that people are using for titanium dioxide that don't have decades of research associated with it, said Westerhoff.

In conclusion, the role of lithopone in the paint industry cannot be overstated. Its unique properties make it a vital component in producing high-quality paints and coatings. As the market continues to evolve with a focus on sustainability and performance, lithopone suppliers are stepping up to meet these challenges through innovative production techniques and a commitment to quality. By partnering with these suppliers, paint manufacturers can ensure they are equipped with the best possible materials to create products that not only meet consumer expectations but also contribute to a more sustainable future.

Lithopone B301, Lithopone B311 Powder

Challenges and Innovations

Food containing titanium dioxide that is lawfully placed on the EU market before 7 August 2022 may remain on the market until its date of minimum durability or its ‘use-by’ date has passed. Food produced or placed on the market after 7 August 2022 cannot contain titanium dioxide. The ban on the use of titanium dioxide is effective in each EU Member State, and in Northern Ireland. Some third countries, such as the United Kingdom (excluding Northern Ireland), continue to permit the use of titanium dioxide.

In 2023, California and New York proposed banning several food additives that are banned in Europe but legal in the United States. Titanium dioxide was among the five proposed to be banned, but in September, the additive was removed from the list of additives from the California ban list.

Market Dynamics

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